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About

An integrated design-and-build studio for exhibition stands and displays, across Egypt and Saudi Arabia.

First Line brings design, fabrication and installation under one roof. The team that draws the stand is the team that builds it and installs it on the floor, so responsibility never changes hands and what was approved is what arrives.

We work with brands and their agencies in Cairo and Riyadh, on projects ranging from a complete exhibition pavilion to a single display unit inside a store.

Design and 3D work are ours, fabrication runs in our workshop, and installation is done by our own crew in Egypt and Saudi Arabia. Responsibility for the stand never leaves our hands.

A reception unit under fabrication in our workshop, with the team working on it
  • 01 One team from first sketch to opening day
  • 02 In-house fabrication workshop, no subcontracting
  • 03 A single point of responsibility, end to end
  • 04 Built work is shown as built. A design is shown as a design.